I help founders and product teams simplify complex experiences, fix the UX that holds growth back, and ship products users actually understand. Enterprise-grade thinking, startup pace.
Trusted by teams building modern digital experiences
What I do
Every engagement is shaped around the metric you're trying to move — activation, retention, conversion, clarity, or speed to ship.
Deep, expert evaluation of your product surfacing friction, drop-off, and growth opportunities.
Align product direction with real user needs and measurable business outcomes.
Ongoing strategic guidance across flows, IA, content, and interface decisions.
Fractional UX leadership for teams scaling product and design maturity.
Reduce friction in onboarding, signup, checkout, and activation funnels.
Restructure complex products into clear, scalable navigation systems.
Sharp, prioritized feedback on existing experiences with clear next steps.
Foundations that make your team faster and your product more consistent.
Founder-level guidance to ship products users understand and love.
How we'll work
No bloated decks. No theater. A clear sequence designed to turn ambiguity into product decisions you can ship.
Understand your product, users, business model, and current friction points.
Audit flows, IA, interaction patterns, and measure against best-in-class benchmarks.
Deliver prioritized, outcome-driven recommendations your team can execute.
Embed alongside your team to ship the changes that move metrics.
Iterate on the experience until usability, retention, and conversion compound.
The consultant
I'm a UX consultant, product strategist, and startup advisor. Over the last decade I've shaped products at GitHub, Verizon, and State Farm, and advised founders building everything from early SaaS to category-defining fintech.
I work in the space where user behavior, product strategy, and business outcomes meet. The work is sharp, honest, and built to ship — not to win awards.
Selected experience
Outcomes
"Reframed how we thought about onboarding. Activation went up 38% the quarter we shipped his recommendations."
"Brings the rigor you'd expect from a senior product leader at a top-tier company. Sharp, calm, strategic."
"Cut three weeks of internal debate by surfacing the actual UX problem in one session."
Got questions?
Founders, product leaders, and teams at startups and modern digital product companies — from pre-seed through Series C and beyond.
Most engagements start with a focused audit or strategy sprint. From there we shape ongoing consulting or fractional UX leadership around your roadmap.
Strategy and direction come first. I work alongside in-house teams and can produce high-fidelity work where it accelerates decisions.
Most clients begin within 1–2 weeks. Book a consultation to discuss timing and scope.
Stop guessing. Start shipping.
Book a UX consultation and uncover exactly where your product can improve — and what to do about it.